In a panel organized by 2innovate, a pioneer in SaaS solutions for digital banking and next-generation payments, the most important trends for banking in 2024 were presented, highlighting topics such as the personalization of experiences, the transformation to hybrid and cloud systems, as well as the development of next-generation payment ecosystems and financial inclusion.
This panel was attended by Pablo Pereyra Portugal, Chief Revenue Officer of 2innovate; Edgar Torres, Head of Financial Services and Fintech at Google, and Jonathan Durán, Chief Information Officer and Co-Founder at Techreo.
Among the highlights were the need for an innovative mindset and the ability to adapt quickly to market demands. “In an increasingly digital world, it is essential for financial institutions and technology companies to understand and adapt to these changes in order to remain relevant and effective” Pereyra said.
For his part, Torres raised the need to have virtual service agents, as well as generative artificial intelligence tools that allow content to be created. The adoption of emerging technologies, cybersecurity, user experience, and collaboration between Fintech companies and traditional banks will be other trends to be seen in 2024.