“When talking about services, financial institutions must think about digital transactions and we have a platform that specializes in this: in handling different types of transactions such as remittances, payment of services, cash withdrawal, deposits, etc., all in real time, which breeds innovation,” said Pablo Pereyra.
Frame Banking is 2innovate’s platform specialized in generating next-generation payment ecosystems. The platform’s business model centers around digital transactions, offering innovative options for banks, fintech companies, savings banks, payment companies, among others.
Pablo Pereyra, Chief Revenue Officer at 2innovate, explained that today large financial companies have the challenge of differentiating themselves, in an increasingly demanding and sophisticated market, as users are no longer satisfied with having an account in a bank and seek personalized services.
“When talking about services, financial institutions must think about digital transactions and we have a platform that specializes in this: in handling different types of transactions such as remittances, payment of services, cash withdrawal, deposits, etc., all in real time, which breeds innovation,” said Pereyra.
In this sense, the executive highlighted the values that the platform offers the client, emphasizing three factors:
• Transactional models of ecosystems: any initiative of a financial institution must coexist with different players (SPEI, OXXO, 7ELEVEN, Prosa, banking institutions, etc.) and Frame Banking allows for the integration of new channels easily and quickly.
• Profitability: it is a characteristic of any initiative and in the case of Frame Banking, its focus is on transactions so that they are monetized; that is, clients earn money with transactions by offering their customers services and charging commissions or retaining the money for a certain time to be able to circulate it.
• Efficiency and cost reduction: Any type of transaction can be handled through different solutions, according to budget and client needs.
How to Sell Frame Banking?
Pereyra recognized that, due to the nature of their clients, it is difficult for them to migrate their entire current system from one day to the next and bet on Frame banking, which represents a challenge for the channel; however, because the solutions are flexible and scalable, customers can try the different services, focusing on a specific use case, and little by little, implement more integrations.
Currently, 2innovate operates in 11 countries in Latin America and has more than 22 clients; from Tier 1 banks, fintech companies, and payment companies, among others; some of these being served through its network of distribution channels.
The executive pointed out that there are two ways in which the channel can do business with Frame Banking; one is that the channel refers the customer with the brand, thus generating a fee, or, accompanying them in the implementation of the solution; for the latter case, training will be indispensable.
“We work with our partners to show the benefits to the client, do the pre-sale, the proof of concept and when they see that they like it, we sign the contract and we are the ones who will implement it together with the client, so the opportunity is in the sale and implementation, because around the latter there are many things happening,” he added.
In this sense, the company is looking for more channels that allow them to reach the market. Partners who must, first, understand the financial sector, be focused on consultative selling, have the ability to discuss the value of the platform to the client, focus on results, and have experience in the sale of SaaS solutions.