Valora Analitik spoke with Pablo Pereyra, Chief Revenue Officer of 2innovate, a Uruguayan
company with extensive growth in Latin America which has positioned itself in the region’s
transactional and financial sector by working with some of the largest entities in the continent.
This semester, 2innovate launched its Frame Banking platform, which promises to change and
improve the transactional ecosystem in the region. Pereyra told us what it consists of and how
they have positioned themselves before the competition.
How did the company come about and for what purpose? Who are the main partners and where do you have offices?
The company emerged from a collaboration between professionals with extensive experience in
different sectors of the financial industry in Latin America. We observed that many financial
institutions in the region were becoming increasingly dependent on their legacy systems and
old technologies that no longer responded to the real needs of the modern user, thus limiting
their opportunities to generate business and grow within the new financial ecosystem.
The current environment is transforming the way in which financial institutions interact with
their customers, and especially, the way in which monetary transactions are carried out. The use
of cash is decreasing, generating increasingly agile, digital and mobile-enabled payment
channels. To succeed, a change of mindset and modernization of existing systems is necessary.
This is where we, as a company, offer innovative solutions aimed at financial institutions in the
region to facilitate the process of updating and adapting to next-generation banking.
With Frame Banking, we place the transaction at the epicenter of the financial experience, with
the main objective of driving these entities to create unique digital experiences aligned with the
needs of today’s and tomorrow’s users. At the same time, our solution provides the flexibility
to start new businesses faster and at a significantly lower cost, building a robust infrastructure
that adapts to the emerging standards of new banking.
Currently, our headquarters are in Montevideo, although we also have offices in Buenos Aires, Mexico City and Miami.
Tell us a little about your history and how you entered the Colombian market.
Who are your main clients or companies you work with?
We have a lot of experience in the Colombian market. Several members of our team have
worked in the country for several years, dedicated to executing projects for different financial
institutions and establishing relationships with important local suppliers. We are also proud to
have created an extensive network of alliances in Colombia. Today, we work with the largest
financial institutions in the country, and we are part of organizations such as Colombia
Fintech, an alliance that brings together more than 250 companies to accelerate the development
of digital solutions in the financial sector of Colombia and the region.
Without a doubt, we are pleased to have implemented our Frame Banking platform so
successfully in Colombia and to leave a significant footprint in the country. You can learn more
about our clients and alliances in Colombia through our website: https://www.2innovateit.com.
What was the main goal of 2Innovate with the launch of Frame Banking ™ for the financial system?
The main objective of 2innovate when launching Frame Banking is to promote the
modernization of financial systems in Latin America, placing the transaction at the center of the
experience. Thus, banks will be able to connect their operations to a modern digital ecosystem
and deploy a wide range of new financial products and services.
With Frame Banking, financial institutions in our region can break away from their traditional
methods and embrace next-generation transaction agility. This creates a huge potential for
businesses to grow without the limits of legacy systems, allowing them to deliver a more
personalized service to their users. In addition, Frame Banking offers a rich set of APIs, which
can be easily integrated into existing systems.
In other words, Frame Banking simplifies and streamlines payment processes so that businesses
can easily transition to digital environments without investing in expensive infrastructure that
can take months to develop. Thanks to the flexibility of Frame Banking, users can enjoy the
leverage of technology to make payments faster, easier and more securely.
What are the main improvements over its predecessor
Frame Banking outperforms its predecessor platform with a number of advanced new
functionalities and a greater degree of flexibility. The platform is now more scalable, with robust
integration capabilities to enhance existing systems. The programming language used in
Frame Banking has also been simplified, allowing us to take full advantage of the
technological advances of the new financial ecosystems.
For us, scalability and multichannel integration are the fundamental characteristics, that is why
Frame Banking allows companies to easily respond to the changes of the new financial
environment through its modular architecture which facilitates the construction of unique
solutions “tailor-made” for institutions and their users.
In addition, our platform adapts seamlessly to the latest regulatory standards, making it easier to
integrate different systems without having to meet overly complex requirements.
How was the development, investment and leverage for
Frame Banking has been developed through a combination of technology, processes,
methodologies and consulting. The key was to model a different architecture, to understand the
role of the different players involved in the transaction lifecycle. Simultaneously, we have
established strategic alliances to leverage the knowledge of a diverse group of players, from
cutting-edge providers to large banks. Thanks to this combination, we have managed to
establish a next-generation platform with access to a broad spectrum of solutions and
channels for customers around the world.
In addition, having a team of highly qualified and experienced professionals in the transactional
world, which allowed us to optimize our investment and achieve the best results, offering unique
solutions that are in accordance with the specific requirements for each market or client.
Beyond the current advantages of our model, we continue to invest in innovation, research and
development continuously. This allows us to stay at the forefront and offer our customers the
latest technological solutions available and thus adapt to the latest changes and trends in the
How does it facilitate transactions and the relationship
between banks and users?
Modern banking has changed radically, with an increased demand for digital transactions and
personalized services. Frame Banking offers several ways to meet these needs, through its
intuitive interface and state-of-the-art tools that enable rapid adoption of new products, services
and channels. With Frame Banking, financial institutions possess the unique ability to stay
agile and keep pace with the changing demands of people in an ever-evolving marketplace.
Thanks to Frame Banking’s component-based architecture, they can create a precisely tailored
product, developing, testing and deploying new functionalities faster, more efficiently and at low