In a panel convened by 2innovate, specialists addressed topics such as the adoption of emerging technologies, cybersecurity, the use of artificial intelligence, user experience, and collaboration between fintech companies and traditional banks.
The personalization of financial experiences, transformation to hybrid and cloud systems, as well as the development of next-generation payment ecosystems, are the trends that specialists listed when participating in the panel “Digital Trends for Banking in 2024”, convened in Mexico City by 2innovate, the pioneer company in SaaS solutions for digital banking (Software as a Service) and next-generation payments, as part of its “Innovation Espresso” series of events in Latin America.
Moderated by Luis Bartolini, columnist for El Economista and Fortuna magazine, the panel included Pablo Pereyra Portugal, Director of Revenue at 2innovate; Edgar Torres, leader of Financial Services and Fintech at Google; and Jonathan Durán, Chief Information Officer and co-founder of Techreo.
In outlining the financial sector’s main outlook for 2024, panelists emphasized the need for an innovative mindset and the ability to adapt quickly to the demands of the financial market. In addition, the session highlighted the contribution of 2innovate, and the distinctive advantages of its Frame Banking platform, with a SaaS approach and native cloud native, which provides financial institutions with the architecture that supports the payments ecosystem.
Another aspect that was addressed was the management of data in the cloud and its optimization with artificial intelligence, the innovations that Google offers in this regard.
Pablo Pereyra Portugal, from 2innovate, explained: “This panel was designed to provide strategic insight into the trends that will shape the financial landscape in 2024. In an increasingly digital world, it is essential for financial institutions and technology companies to understand and adapt to these changes in order to remain relevant and effective.”
During the panel, the success story of Techreo was addressed, a financial services app that in just over 18 months of operation in Mexico already has 400 thousand users, which has been a watershed in the financial ecosystem in Bolivia and is about to enter the Peruvian market.
In this regard, Jonathan Durán states: “At Techreo, we are committed to financial inclusion, closing the gap in access to financial services in Latin America. Our collaboration with 2innovate is vital to democratize banking.”
Its differentiating element, says Durán in an interview with this newspaper, is that it concentrates on the same platform all the financial services that a user may need: interbank transfers, payment of services, access to investment and credit products, even for those people who do not have a history or have had a bad record.
He adds that one of their main strengths is the investment they have made in security to shield users’ personal data and encrypt information so that transfers are not at risk. “We’ve built a wall with an army of archers that’s there to protect your data and your money,” he says.
He exclusively announced that this Tuesday Techreo will launch a new product aimed at banking many people in Mexico, especially young people who seek to have access to the digital market.
The panelists also addressed various topics such as the adoption of emerging technologies, cybersecurity, the use of artificial intelligence, user experience, and collaboration between fintech companies and traditional banks.